More than just words.
Calculated, data-driven, and user-centric design allow you to build a strong foundation and identity for your brand. Our design and development processes give you the ability to express your vision with more than just words.

Artistic + data-driven + user-centric
UX UI Design & Development
Thoughtful design and branding can create long-lasting experiences for your users. Great design will positively impact your audience engagement and brand identity.
Mobile-first design forces you to build and sustain precision. It allows you to simplify your interactions with your users and make a strong bond with your audience through your platform. Our job is to design, prototype, and examine how users should interact with your website or application before developing your final platform.
Your brand identity relies on how you look in the market. Good branding raises recognition and develops trust with your target audience. It can also inspire your employees and help you build a company culture. Data-driven and user-centric mentality allows us to discover the best look and feel for your business identity.
Quality in practice and user experience can generate loyalty and brand recognition. You must make sure that your audience can emotionally connect with you and your products. We will help you discover your target audience's psychological thinking and online behavior. We then use our findings to help you design and develop the most accurate interface.
To define the business according to my findings, I was asked to create a brand name, and a logo. Using the reasearch and ideas I had in mind, I put together a few ideas for the client to select the best choice.
To create a smooth and easy experience for users, I wanted to keep the design reasonably clean and minimal. From a user’s perspective, they were looking to work on a platform that allows them to focus on content and reading text communications. I chose a sticky menu for the application to instantly provide access to all services. The menu would also serve as a learning tool for marketers to become familiar with all opportunities in content marketing.
For the logo, I wanted to use the Idea of the mask and the two personalities in the story. So creating the feeling of two opposite sides of a visual element was important to me. I started drafting ideas by using the letter F as my main element for the logo. By flipping the letter, I was able to achieve the association with the brand visually and project the message hidden behind it. From that point, I started exploring colors that would complement my main brand colors and then created the typography and the style sheet for the brand.
False Face’s name was inspired by the idea that everyone in our society is putting on a mask to protect their true feelings and identity. And music is the only element that unmasks the listener. So I wanted this idea to be reflected in the design and the feel of the brand. I also wanted to make sure that the brand feels luxurious and more exclusive to the listener. To me, this would create a special bond with listeners, the artists, and fans of the label.
I envisioned darker colors for the backgrounds, complemented with sharp and shiny elements, perhaps a gold or silver color. My vision was to create a nostalgic feeling for the fans, that represented opening a luxury gift box. I kept thinking about a satin feeling for the surface of the backgrounds and covers, which led to me create dark and slightly noisy backgrounds.